Marketing

Social entrepreneurship has only recently been studied and a comprehensive model of how it works is unknown. This paper presents a case analysis of various international social entrepreneurs to understand how social entrepreneurship opportunity recognition can be mapped and differentiated from commercial entrepreneurship by applying the creativity model of opportunity recognition. The study reveals that social entrepreneurs follow the creative opportunity recognition process, although some stages may include different ...

Abstract: In a few years, the Internet has gone from being the communication tool of scientists to a primary route of information exchange for everyone from fashion designers to financial analysts. The Internet and its related services create an interactive working environment for users. Through the Internet, effective collaboration becomes possible whenever, wherever, and with whomever. Recently, there has been a significant growth in collaborative products and services aimed at small and mid-sized businesses. Discusses ...

Abstract: American businesses spent billions of dollars on various re-engineering initiatives in the last decade. Re-engineering efforts have produced a wide range of results. While some companies labeled re-engineering efforts as successful, it was an unfulfilled promise for many. As we enter into the digital age, information technology is playing a principal role in bringing process improvement to the forefront of business management consciousness. This rebirth of re-engineering, called “X-engineering,” is the process of redesigning work ...

Abstract: In a few years, the Internet has gone from being the communication tool of scientists to a primary route of information exchange for everyone from fashion designers to financial analysts. The Internet and its related services create an interactive working environment for users. Through the Internet, effective collaboration becomes possible whenever, wherever, and with whomever. Recently, there has been a significant growth in collaborative products and services aimed at small and mid-sized businesses. Discusses ...

Imagine two consumers, Mary and Kathy, filling up their respective gas tanks at a gas station in Chicago. Mary is delighted to learn that she pays $1.40 per gallon. On the other hand, Kathy feels upset when she learns that she has to pay $1.40 per gallon. What causes this emotional imbalance between these two people? Mary lives in Chicago where gas prices are usually higher, whereas Kathy happens to stop at this gas station while traveling from a small town, where gasoline costs less. One explanation for Mary's happiness and Kathy's ...

Imagine someone asking the following question:“Would you describe yourself as unique or harmonious?” Regardless of which part of the globe the reader is from, themostlikelyanswertothisquestionwouldpro...,“Iamneitherthatunique northatharmonious.” Oronemayrespond,“Iam kindof aharmonious (or unique) person.” This propensity to view oneself as amixture of both unique and harmonious, regardless of one's cultural background, may be somewhat surprising to a casual reader of cross-cultural psychology. Previous research provides extensive ...

Abstract: Counterfactual thinking (CFT), the process of imagining alternatives to reality, impacts consumers' thoughts and feelings. The goal of this dissertation is to examine the purchase evaluation process within the theoretical framework of CFT. Following the dual mechanism ...

AIDA model The acronym for Awareness, Interest, Desire, Action—a description of the stages by which advertising may have the desired effect on consumers. attitude A psychological tendency to evaluate something (eg, a person, an object, an idea) with some degree of favor or disfavor. balance theory Theory that considers attitudinal relationships among a perceiver, an other, and a target; from the perceiver's perspective, balanced relationships are preferable to unbalanced relationships. belief A piece of information ...

The psychology of materialism is reviewed. The concept is complex and multi-faceted, but most definitions focus on the extent to which the acquisition and possession of material objects is important to individuals. Materialism seems to develop as a method for coping with uncertainty and ...